‘Generation S’ PSA Calls Everyone to Help Raise Awareness of the Impact of Sickle Cell Disease

(BPT) - Despite being one of the most common genetic disorders in the world, patients with sickle cell disease frequently live their lives in the shadows — their voices going unheard, their condition may often go undertreated or ignored. A new public service announcement (PSA) campaign featuring Grammy®-nominated singer, film and Broadway star, Jordin Sparks, and five people touched by the disease, invites the public to get involved and help patients through understanding and support.

Last year, Sparks helped launch “Generation S” — a national sickle cell disease storytelling project sponsored by Novartis that encourages people touched by the disease to break their silence about the true impact of sickle cell disease. Since then, more than 750 stories about experiencing life with sickle cell disease have been submitted to JoinGenS.com.