For A Purpose-Driven ROI, Partner With Those On The Front Lines

It is possible to take a more compassionate approach to business at the highest levels of American capitalism. (NAPS)

by Rick Shadyac

(NAPSI)—My greatest hope from last week’s historic Business Roundtable proclamation cementing the changing concerns of some of the world’s top business leaders is that this statement becomes reality. This idea that corporations deliver more than profits deserves our attention, respect, and for those who can, help. Unsurprisingly and perhaps understandably, there are cynics and doubters, but still, the statement of governance, the one with nearly 200 CEOs signatures promising a more compassionate, broader and intergenerational take on stakeholder value is an essential first step for our communities—current and future—that fall under this expanded definition.